Understand Your Market’s Unique Trends to Drive More Traffic
To increase website traffic, start by identifying the traffic trends that have the biggest impact on your market.
In general, there are 8 types of traffic businesses think about when considering their strategy:
- Direct traffic to a domain via URLs entered in a browser’s search bar, saved bookmarks, or links from outside a browser (such as PDFs or Microsoft Word documents).
- Referral—traffic to a domain from a hyperlink on another domain (as long as it is not a Social Media domain).
- Organic search—traffic to a domain directly from organic results on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc.
- Paid search—traffic to a domain driven by text, PLA, local, or any other kind of paid advertisement on a SERP from a search engine such as Google, Bing, DuckDuckGo, etc.
- Organic social—traffic to a domain from links on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.
- Paid social traffic to a domain from paid advertisements on social media websites like Facebook, Twitter, Reddit, Pinterest, YouTube, etc.
Different markets and industries show different results for each of these 8 channels. For example, here’s a look at the traffic breakdown for the Advertising & Marketing industry from Semrush’s Market Explorer tool.
Drive More Direct Traffic with a Strong Brand Identity
When seeking to drive traffic directly to your site, it pays to invest in a consistent and memorable brand identity.
A brand identity is a collection of visual, auditory, and other experiential elements a company uses to communicate the essence of their business to the public and make it distinct from competitors.
Some key components of a brand identity include:
- Colors
- Logos
- Typography
- Slogans
- Packaging
Here are a few logos for businesses with strong brand identities. Can you identify them all?
Encourage Return Visits with an Amazing User Experience
Modern consumers want seamless experiences whenever they visit a business’s website. This is especially true if they intend to make a purchase.
One bad experience on a website can seriously damage your relationship with customers. In fact, 88% of consumers are unlikely to return to a site if they have a negative experience.
Having positive experiences on a website can increase trust, engagement, and brand loyalty, leading to repeat visits.
